Introducing the New PayPal Checkout, Built to Drive Conversions
At PayPal, we’re building solutions for global commerce to help our millions of global consumers and businesses seamlessly connect across all contexts. As part of this mission, we’re launching PayPal Checkout™ in Canada to give consumers more choice in how they can pay and is designed to help drive conversions for businesses.
PayPal Checkout reduces the number of clicks or taps along the path to purchase, and has been shown to drive the highest conversion rates across the industry. A recent comScore study found that PayPal Checkout converted at 88.7 per cent during checkout – 82 per cent higher than a checkout without PayPal.
With one simple integration, PayPal Checkout enables a personalized checkout experience and dynamically presents the most relevant payment methods at checkout. Good news for international shoppers and businesses that are looking to grow in international markets – we’re starting to roll out local alternative payment methods including iDEAL for customers in the Netherlands, Bancontact for customers in Belgium, MyBank for customers in Italy, Giropay for customers in Germany and EPS for customers in Austria. In addition, we have long enabled SEPA Direct Debit for customers in Germany. Businesses selling across borders to customers in the above markets will be able to dynamically present relevant local wallets based on the customer’s location. We expect to roll out additional local payment methods in the near future.
PayPal Checkout includes powerful conversion drivers like One Touch, which enables consumers to check out across millions of businesses without having to enter usernames, passwords, or payment information, once they’ve opted-in. Through One Touch Acquisition, another feature of PayPal Checkout, shoppers can create accounts and set up payments with a business without having to type in all of their information, which is designed to help increase registration, conversion and repeat purchases.
Businesses around the world like Beyond Proper by Boston ProperGuess?, Inc., and Zumiez are already using the new PayPal Checkout to offer their customers more choice and to drive conversions. E-commerce platforms from Magento to WooCommerce have already enabled the new checkout experience for their customers.
As always, PayPal Checkout includes features like Purchase Protection and Seller Protection on eligible purchases, the ability to sell across contexts – like within social media feeds – as well as across borders, and enables customers to complete a purchase directly on a business’s website.
Until now, only the very largest e-commerce companies had access to tools like this, but as part of our mission to democratize access to powerful commerce tools, we’re now enabling this for businesses of all sizes around the world. We are constantly working to build the tools that will help businesses of all sizes enable better experiences for their customers so they can more effectively compete, in turn, fostering a vibrant and thriving retail ecosystem. Learn more about PayPal Checkout and get started here.

Bill Ready , CCO and EVP, PayPal

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